We have asked our creative Director what the Future of BUNDA is based on: Modernism.
So let’s start with a bit of history: the Modernism movement started in the late 19th century, early 20th century by creating new and innovative ways to express themselves. The main language used was abstractions with ways to create new forms, involving colours, nature and light. The purpose of the artists was to focus on individuals, by emphasising their experience and perspective, like Pablo Picasso or Henri Matisse. In architecture with Le Corbusier, Van der Rohe or possibly Harry Sadler in Sydney, the measurements were based on ‘the Modulor’, a combination of human proportions, the golden ratio and the Fibonacci sequence. Each structure was designed for its users, through new material and new forms, the architects were using simple forms, space, light and structure to express functionality and reach beauty and harmony.
A piece of Jewellery is an item in 3 dimensions, it has an architectural structure to it. At BUNDA we follow the modernist beliefs that a piece of jewellery is an experience and needs to reflect the person who is going to wear it. Therefore we create bespoke pieces of modernist jewellery that are expressive on their own and reflect nature and the desire of their creator. Throughout the design process, we communicate with our clients to understand their needs, and wishes, we think about emphasising the beauty of a stone by creating a simple but modernist design around it, with determinant lines and proportions that bring beauty and harmony to it.
Modernism is still with us today, the reminiscence of Impressionism or Cubism is still used today in architecture, fine art, clothing or jewellery making. Modernism is a complex and diverse movement with a profound impact on the arts and culture of today. And we are proud at BUNDA to follow this path.